01 · Hero mockup
02 · Mockup
03 · Mockup
04 · Process — sketches
05 · Process
06 · Process
07 · Final applications
Back to work
KUNIKO'S TERIYAKI
HOOK, LINE, AND SINKER
( Client )
Eli Hall
( Year )
2025
( Role )
Identity & Art Direction
( Deliverables )
Packaging
Typography
( Brief )
Redesign a family owned restaurant's menu. Elevate the former design and stay away from stereotypical solutions, more unique.
( Concept )
The design is inspired by simplistic fish illustrations. Warm colors were used to emulate a family mood.
( Process )
01
Research
Explore illustration styles, typefaces, and color palettes that work to support the concept.
02
Sketch
Rough thumbnails and doodles to explore options for the logo design and illustrations that can be used throughout the menu.
03
Refine
Type, color, and layout choices taken forward to final.
04
Deliver
Final design of the menu, applications, and mockups.
( Results )
Here is the final product! The menu was redesign with family friendly nature in mind. A warm color palette was chosen to emphasis the cozy atmosphere. The menu is meant to be fun and structured.
Next project
VINLY
Back to work
KUNIKO'S TERIYAKI
HOOK, LINE, AND SINKER
( Client )
Eli Hall
( Year )
2025
( Role )
Identity & Art Direction
( Deliverables )
Brand Identity
Packaging
Typography
01 · Hero mockup
( Brief )
Redesign a family owned restaurant's menu. Elevate the former design and stay away from stereotypical solutions, more unique.
02 · Mockup
03 · Mockup
( Concept )
The design is inspired by simplistic fish illustrations. Warm colors were used to emulate a family mood.
04 · Process — sketches
( Process )
01
Research
Explore illustration styles, typefaces, and color palettes that work to support the concept.
02
Sketch
Rough thumbnails and doodles to explore options for the logo design and illustrations that can be used throughout the menu.
05 · Process
06 · Process
03
Refine
Type, color, and layout choices taken forward to final.
04
Deliver
Final design of the menu, applications, and mockups.
07 · Final applications
( Results )
Here is the final product! The menu was redesign with family friendly nature in mind. A warm color palette was chosen to emphasis the cozy atmosphere. The menu is meant to be fun and structured.
Next project
VINLY